Links, Links, Links - Search Engine Rankings Part 2

Free web traffic.

Thats what every website owner dreams of. Sure you can pay per click to get traffic but as the heading suggests, the secret is all in the links.

Why?

Links mean that your website is of benefit to someone. So if your website has links coming into it, the web spiders (those electronic "bots" trawling the web) rate your site higher.

Some estimates place incoming links as being responsible for about 95% of the search engine rankings.

When someone links to your site, they are earning you valuable search engine credits. The more highly ranked the site that links to you, the better.

You should also link your own pages to each other so that they are connected to the highest ranking page within your website. The web spiders only look at each page individually.

If your competitor has a higher website ranking, they possibly have more links.

The other way to have links to your site is to submit articles to online article sites such as www.clickpress.com or www.press-world.com and include your website in the "resource box" at the bottom of the article. This should generate some visitors if your material is newsworthy.

You can participate in online discussions or forums, where you get an opportunity to leave your website address with your signature. Try looking at http://groups.google.com/ .

Give other site owners testimonials (and include your website) providing you support their product.

Hope this helps!!