Latest SEO Tips (I have been observing the Portal revolution)
I have been scouring the web for some useful tips for you this week. One of the most interesting topics right now is "portals".
Portals were the original "everything to everyone" gigantic information zones, set up by large corporations before the tech wreck.
These large companies made expensive, slow and cumbersome web portals. The new trend is fast, "sticky" (interesting), slick portals catering for niche areas of interest.
Anyway, what I have learned this week about portals, is the newest ones employ many of the best SEO techniques, and importantly they are "whitehat".
The old "blackhat" days are numbered as you may have read in a previous post. These old techniques of "cloaking", "duplicated content", article "scraping" and "spamming" are short term success strategies with a limited timespan.
The big website earners realize that if they want consistant revenue, they cannot continue to employ these tactics and set up new websites every few months when the old ones get "sandboxed" by search engines. (If you want to know if you have been sandboxed, have a look at your google page rank bar, if it is greyed out, then you are in the bad books.)
What are the best whitehat techniques you can use on your website?
BLOG - you must have a legitimate blog and ping setup attached to your site. The blog will get fed across to all sorts of places when you add news. People are craving information.
Cross Link - your sites from one to another. Make sure your traffic touches other parts of your site - this is free traffic.
Content - Fresh is best. Put nice original USEFUL content on your site. You can use articles by all means, they will not hurt you with the supposed "duplicate content" rule as long as you do not mirror them on your own domain.
Organic - Grow your site, just like a seed will grow into a tree with branches and leaves. If you generate a 300 page site and it just appears one day, and nothing happens to it for three months, how natural is that? That is equivalent to waiving a red flag at the serach spiders. Plan to add to your domain consitently over time. A decent site (like ours) will stay in tune with the clients and add things as they become relevant. This is the organic way.
Change -keep making improvements to the layout and structure of your site. (We are restructuring this entire domain soon, you will definitely notice the changes!) These changes have become simpler thanks to my new website building software. I also get users to give feedback about how easy or difficult this site is to navigate. (Feedback welcome here). The main point is, the game will always change, so search engines like updated sites. (I am niching this site into easy segmented areas so you can explore the niche of most interest to your needs at the time.)
We hope my recent research helps you get your website optimised, whatever you use it for.
Happy online activities!
Portals were the original "everything to everyone" gigantic information zones, set up by large corporations before the tech wreck.
These large companies made expensive, slow and cumbersome web portals. The new trend is fast, "sticky" (interesting), slick portals catering for niche areas of interest.
Anyway, what I have learned this week about portals, is the newest ones employ many of the best SEO techniques, and importantly they are "whitehat".
The old "blackhat" days are numbered as you may have read in a previous post. These old techniques of "cloaking", "duplicated content", article "scraping" and "spamming" are short term success strategies with a limited timespan.
The big website earners realize that if they want consistant revenue, they cannot continue to employ these tactics and set up new websites every few months when the old ones get "sandboxed" by search engines. (If you want to know if you have been sandboxed, have a look at your google page rank bar, if it is greyed out, then you are in the bad books.)
What are the best whitehat techniques you can use on your website?
BLOG - you must have a legitimate blog and ping setup attached to your site. The blog will get fed across to all sorts of places when you add news. People are craving information.
Cross Link - your sites from one to another. Make sure your traffic touches other parts of your site - this is free traffic.
Content - Fresh is best. Put nice original USEFUL content on your site. You can use articles by all means, they will not hurt you with the supposed "duplicate content" rule as long as you do not mirror them on your own domain.
Organic - Grow your site, just like a seed will grow into a tree with branches and leaves. If you generate a 300 page site and it just appears one day, and nothing happens to it for three months, how natural is that? That is equivalent to waiving a red flag at the serach spiders. Plan to add to your domain consitently over time. A decent site (like ours) will stay in tune with the clients and add things as they become relevant. This is the organic way.
Change -keep making improvements to the layout and structure of your site. (We are restructuring this entire domain soon, you will definitely notice the changes!) These changes have become simpler thanks to my new website building software. I also get users to give feedback about how easy or difficult this site is to navigate. (Feedback welcome here). The main point is, the game will always change, so search engines like updated sites. (I am niching this site into easy segmented areas so you can explore the niche of most interest to your needs at the time.)
We hope my recent research helps you get your website optimised, whatever you use it for.
Happy online activities!
posted by coolest guy on the planet @ 6:11 AM
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