Sales and Marketing Audit for results

When was the last time you interviewed yourself about your business goals and plans?

A Sales and Marketing review could be just the thing to get you focussed.

What should you ask yourself?

I have grabbed a sample from the J-Six Solutions Sales and Marketing system for you to get some ideas:

Why did you start your business?
What is your primary goal in business?
What are the three biggest challenges in your business?
What business plan do you have in place?
When do you review it?
What systems do you use to utilize time effectively?
What is your turnover?
What was it last year?
What will it be next year?
What will you do to achieve that?
What marketing and advertising do you do in your business?
What is the average sale price?
How do you get enquiries?
What scripts/systems do you use?
How many sales do you make each day/week/month?
When did you last upgrade your selling skills?
Do you track your conversions?
Do you track your Lost sales?
Do you have sales tools such as evidence manuals/brochures/testimonials?
Do you cross/up/down sell?
Do you have loss leader products?
Do you have a database?
What do you do with it?
What followup programs have you used?
What loyalty programs do you have?
How do you get referrals?


etc......

There is plenty more you can ask yourself ranging from how to incorporate websites to staffing concerns.

The main point - Entrepreneurs often fly by the seat of the pants, however this structured discipline of self analysis will harvest more profit for your business if you commit to it.

Once you have interviewed yourself, draft an action plan for the top ten things you have identified you need to implement, starting today....

A Sales & Marketing Audit is one of many successful services J-Six Solutions developed by observing successful business operators, and researching multiple business resources.

The Goal of a search engine

The goal of a search engine is deliver the most relevant content to the searcher.

By relevant content, I mean the best possible answer or "solution" to the search term (or question) typed in to the search box.

How to apply this to your online business?

• Ensure you use the relevant keywords for your product or service within your web pages.

• get inbound links from other people with similar services or products - the search engine will view your website as being more relevant if you have links coming into it (it is a poularity vote for your website). Also the closeness to topic will impact the "power" of the incoming links. The closer the more powerful.

• Gear your content to be original, useful and easy to navigate. Search engines love user friendly information.

These tips should help if you intend to build a "selling" website.