Setting up a website for your business - Part 6

3 of the best online promotion ideas

Once you have a website, and you have content, and you are starting to pre-sell (building a relationship with your prospects) and you are selling things as a result of that, you will want to focus on driving more traffic to your site.

Most business owners are great at what they do day to day, and they have little or NO idea about website strategies and knowledge

The failure rate is so high on the internet because there are so many sites, and so few marketing minded business owners.

You will throw money away if you spend thousands getting a "techno" person to design the most beautiful site in the world if it does not bring you any more visitors or more importantly $$$$ profit!

Why have a website unless someone will look at it?

(To see what your website or someone elses for that matter is "doing" go to www.alexa.com and use the traffic rankings search for the website address) - If your website is not in the top 1,000,000 sites, you are missing valuable traffic and profit you need to promote it better.

Write an article

Author an article of about 50o -700 words relating to your core niche target market, and answer problems, offer advice and solutions. Put good content and an authors signature (bio) at the end of it in the "resource" box linking to your website. Submit it to article directories. (If you need to find an article directory, try using Google and typing "submit article" + "(insert your topic/speciality)"

learn how to write good articles

Pay per click

So easy to do, this is the instant way to drive traffic to your site. Go to Google and start a keyword specfic campaign to find qualified buyers.

Learn more about pay-per-click with this free five day course

Search Engine Optimization

This is a big subject, and it involves making your website more "optimized" in the eyes of clients so they vote for it by visiting it more often, and then in turn you get better rankings in the search engine. There are on-page and off-page strategies you can apply.

Grab a free 90 page search engine optimzation ebook here (right click to "save target as")


So there you have a 6 part series on setting up a website for your business.

Good luck!

Setting up a website for your business - Part 5

Automate

Once you have an email address, start sending quality useful information. It can be anything from letting your prospects know about the latest blog post, to a mini-series course.

You can announce special training programs, new products, useful tips and tricks.

People want information to be simple and easy to implement. Make your automated follow-up the focus instead of fancy graphics and crazy flash presentations on your website. Once your followup starts, you will be building the relationship on auto pilot.

Make your website a marketing tool. This way you can leverage your efforts more than if you were making every call, either on the phone or face to face.

Get your autoresponder here

Setting up a website for your business - Part 4

Name Capture (or name squeeze)

It takes more than 7 or 8 contacts with an average prospect to turn them into a client. In some very competitive fields this can be as many as 15 - 20 contacts.

How do you build a relationship with your client automatically and simply?

You get one chance when someone visits your site to start that relationship. You need to collect a name and an email address. This will allow you to engage the services of a trusty automated follow-up system (known as an autoresponder) With the technology and tools available now it is easy to make products you can use as giveaways.

Offer one or more of these items on your website to attract names and email addresses:

• free report
• free software
• free ezine
• free service
• free streaming audio course
• anything of quality - targetted to solving a problem for your client

Stop leaving money on the table and start your autoresponder service now.

The worlds best autoresponder service is here.
See an example of a "name squeeze" page here

Setting up a website for your business - Part 3

Specialize

Now that you have identified your target market and clearly understand what you are offering them, keep the options simple.

We made this mistake early in the J-Six Solutions days, offering too many solutions to too many people. We now know our target market is primarily business people who wish to enhance sales, marketing and profit activities, and are either considering going online, or are already online and evolving.

Give your target market clear concise specialized solutions

Clients will pay for specialists to solve special problems.

Ask yourself these questions to determine what niche you should be serving:

• Who do you like working with most?
• Can they afford you?
• Is the market large enough to support you financially?
• How heavy is the competition, are they heavily serviced?
• What knowledge or skills do you have to service that market?
• Is there an easy way to access that market and contact them?

So, keep it simple and focus on a specific target client base.

Get your domain name here, and host your website here

Setting up a website for your business - Part 2

Clients come FIRST - not you!

This happens in offline marketing all the time. How often do you see people market themselves telling you all about how terrific they are, and how many degrees they hold, and how they dealt with ABC company, and they dangle huge logos in the top of the advertisement etc..

Be prepared to answer SO WHAT? after your headline. If the client does not see a benefit, you just lost them in the first few seconds. Most people visit your website ONCE if you have nthing to offer.

Answer these questions when building your website:

• What can I do for my client?
• what benefits and solutions are they interested in?
• what beneficial outcomes and results can I explain clearly in my stories?

Ok, so remember to ask SO WHAT? after each benefit. (Try it on one of your competitiors websites and you will see what I mean!)

Get your domain name here and host your website here

Setting up a website for your business - Part 1

There are many service business websites out there.

90% of them SUCK and have no real commercial benefit - in fact they probably detract from the business!

When setting up your website start with these questions:

• Who is my target market?
• What problems do they face?
• How do I solve those problems?
• What am I trying to achieve as the end result?
• What is the best business model for me?
• How do I collect the name and email of every visitor?
• Have I answered the clients WIFM (What's in it for me) question?

get your domain name here and a host your website here