The coolest way to understand Search Engine behaviour - strange yet true...

This will seem strange, however I must tell you this story.

When I was researching about Search Engine Optimization last month, I stumbled across a competition being fought hard between the top Search Engine Gurus in the industry.

The deal is, you have to try and be ranked First for the search term "coolest guy on the planet".

So when you go to Google, Yahoo or MSN, you should be able to type in "coolest guy on the planet" and your name should come up first.

Well, as you could imagine, this should sort out the real experts from the pretenders - theorists need not apply!

I thought it would be cool to learn SEO (search engine optimization) by making my own Coolest Guy On The Planet campaign.

What more could a pragmatist do than try the stuff I have learnt over the last few months? And since I maintain multiple websites, I can apply the knowledge staright back into money making activities right?

One of the most fundamental ways to drive traffic to a website is to make the content sticky (worthy of repeat visits). So I decided to make the experiment an "open to the public" ongoing journal of each step taken to achieve a high rank in the search engines.

I must say, the results so far have been incredible, and you can find out where I am up to by visiting the coolest guy on the planet right now!

And tell your friends to check it out too please!